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Incentive Program Checklist
Use these helpful tips and you will be off to a successful start with any incentive program!
How to develop an incentive program:
- Clearly state your business goals
- Identify your target audience
- Establish the participants objectives
- Choose the solution that best fits your needs
- Incentive Travel Programs – once-in-a-lifetime travel experiences designed
specifically for you to motivate your top sales performers
- Incentive Merchandise Programs--premium catalog incentive programs are perfect
for easy management of sales contests and milestone recognitions such as employee anniversary gifts
- Gift Certificates--used to motivate, simplify, and provide choice and personal
preference. On-line ordering and account management tools are available.
- Corporate Promotion Items—a full range of products that can be personalized
with the logo of your company, program, product or promotion
- Establish a budget that is realistic
Draft a program incorporating the following essential components:
- Communications to participants (online, offline)
- Each participant should receive a copy of the program guidelines
- Program milestones should be communicated to participants throughout the program
including status updates, top achievers and educational reinforcement
- Administration
- Administration of the program can be handled by you, Kennedy, or a combination of the two
- Kennedy Recognition Marketing offers a web and email-based administration option as
well as on-line account management capabilities
- Program Promotion
- Promote the program using a special theme supplemented by:
- Logo’d items or other promotion items
- Posters and flyers to serve as constant reminders of the program
- Develop a website allowing participants to quickly find program information,
check their performance status, and order rewards anytime, 24/7
- Awards
- Create an award selection that is tailored for your target audience while offering
enough variety to meet different tastes and interests of your participants
Contact us to help you develop your next incentive program.
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