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Meeting, Event Planning and Coordination Case Study
Challenge
Our client internally managed its own important meetings and events. The senior
management team was not satisfied with the meetings they planned on their own. They needed “outside” help.
Objectives
To plan, manage, produce, handle all travel, accommodations, and catering efforts for the company’s meetings including:
- Board of Director meetings
- National and Regional sales meetings
- Annual shareholder meetings
Solution
After extensive interviews with key company stakeholders, Kennedy put together an enterprise-wide plan
that included comprehensive meeting plans and implementation for:
- Site selection
- VIP accommodations
- Onsite support
- Creative communications
- Measurement, reporting
Results
- Meeting participation satisfaction increased by 50%
- Overall costs reduced by 15%
- Significantly reduced workload of 5 key employees to focus on what they did best—help run the company
- Produced and managed "the most effective meetings we’ve ever had!"
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